Esports & Architecture

In 2017, the architects at Populous published a concept video about the future of the esports industry, which described a world in which spectators would travel to an extraordinary, digital and interactive ‘gaming village’, full of complex projection mapping experiences, and an array of interactive, connected encounters with technology.

https://populous.com/esportsvenue

This proposition remains the most compelling visualisation the world has seen of how media architecture is transforming the physical arena experience. In these radical buildings, every surface is a digital screen or an LED light array, with graphics, animations, and gaming content layered into almost all spaces, creating a cacophony of light and sound, interspersed with branded gaming content for all to see.

The target audience for these ideas goes far beyond Esports and shows to mega event hosts more widely how all future arenas can receive a digital makeover with an entirely new way of thinking about the audience experience, beyond simply their allocated seat in an auditorium, towards a connected stadium experience where the action is encountered wherever they may be within the complex.

In this way, the design also beautifully embodies the aspirations of mega event producers in recent years, who have sought to transform stadium experiences into porous venues…